Brand Management via Social Media Analytics
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A US-based Fortune 500 Company sought an advisory to gauge the market perception of their products, customer service and pricing.
We deployed our capabilities in Natural Language Processing (NLP) on Social Media feeds and relevant open-source databases to generate reports depicting attribute decomposition with daily, weekly and monthly temporal granularities.
We improved our client’s capability to price their products and services by quantifying consumer sentiment and indexing it to the product feedback on social media based on the sentiments of their customers and how their competitors are performing. This also helped them to manage their brand better by deriving keener customer insights.
