Customer Analytics

Client Proposition

A Hong Kong Food & Beverages industry-leader sought an insights advisory from aSaw on their consumer database.

Service Delivered

We provided a Customer segmentation of their data which enabled them to streamline their product promotion strategies by indexing it with the buying behaviour of their customers. We’ve been doing regular analysis for our client which helps them optimise their marketing spend by geolocation and design loyalty programs based on customer’s lifetime value (CLTV).

Other Case Studies