Campaign Management

Client Proposition

An Indian healthcare enterprise approached us to demarcate their target segment and design a campaign around it to enable effective marketing of their products.

Service Delivered

We provided them with a comprehensive consumer profiles segmented by customer attributes to enhance their campaign’s Key Performance Metrics (KPIs). Our tech-team built a Machine Learning Scorecard which was indexed to the zip codes of customers and correlated with their propensity to buy products. Our auxiliary advisory presented an analysis of overlaying this ML scorecard on the customer segmentation in order to streamline our client’s pricing strategies and induce cost reduction along with improved customer response to their promotional offerings.

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